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Posted by James Brausch -
Soon, IÂ’ll do a large study on headlines using a list of profitable and unprofitable sites. However, I have been running some split tests and have seen some interesting results in the last week or so. The sample size is small (3 sites), but all three split tests agreed on the following factors:
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Posted by Cindy Carrera
If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chances are, word-of-mouth advertising is stimulating your business.
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Posted by Debbie LaChusa
What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act quite together over the past year? Well, there are.
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Posted by Lois Carter Fay
Marketing to women entrepreneurs is not difficult. You just have to follow six easy, but essential, principles.
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Posted by Debbie LaChusa
Providing your prospects or customers with information products is a great way to provide extra value or to provide an incentive for them to make a purchase or to register for your ezine or newsletter. And if you write a report or article and provide it as a free download from your web site, you have no printing or delivery costs and you can drive traffic to your site.
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Posted by JoAnn Hines
How can you utilize packaging design trends to connect with the consumer? 1) Find out what package attributes appeal to the customer you are targeting. If it is a harried homemaker shopping for your product then convenience of use had better be at the top of the list. Those over 50 are seeking convenience too but issues like the size of print on the package and ease of use top their priority list. Make sure your package employs the characteristics that appeal to your target market.
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Posted by Jonathan Munk
Being familiar with your competitors is a valuable tool when you decide it's time for a new logo. Normally, your company will be competing directly against companies similar to yours; sometimes the competition will be much larger than you, and other times your company will be striving to beat out other small businesses. Regardless of whom you will be competing against, it's important to think about where you want to position your company in your market.
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Posted by Jaci Rae
How to Promote Your promoting your CD to radio takes a lot of organization and time management skills. Let me help organize your process. First you need to find radio stations that are willing to accept submissions from independent artists (Contact names, addresses, phone and email for radio stations across the globe are listed in Chapter 35 in my book The Indie Guide To Music, Marketing and Money” ISBN 978-0-9746229-4-1).
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